Podcasters are finding all sorts of ways to use artificial intelligence to make their jobs easier, but the software company Leadpages is taking it to an entirely different level. It wanted to create a daily marketing news podcast but concluded it didn’t have time. So it has instead launched what it is billing as the first-ever “botcast” to do the job. It also created the AI-generated co-hosts Kai and Luna.

The show doesn’t hide from its AI-generated roots. Leadpages has titled it The Glitch Report: The Original Marketing Botcast, while the hosts take on the vibe of a radio morning show. “It’s basically a podcast, excepted instead of being hosted by humans, it’s hosted by these AI personalities — these AI bots,” Kai says in the show’s preview. “We, the hosts you’re listening to right now, aren’t actually human.”

With the help of Kai and Luna, the show breaks down the latest trends and news in marketing, exploring how emerging tools and strategies are reshaping the landscape. Daily episodes run 10 minutes or less. And Leadpages is also addressing head-on the creation of a show that doesn’t have human hosts.

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