We’ve all heard the famous quote by Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As a Creative, this sentiment takes on new meaning for me as it relates to our role in advertising.

Angelou’s words are a powerful reminder of the importance of human connection. The world we live in has become increasingly transactional — micro moments of empty content seem to fight endlessly for our attention. We’ve all spent nights doomscrolling and skipping through irrelevant ads. As part of the Oregon Trail generation, I long for the days of “Must-See TV” and viral ads shared at the watercooler.

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