Lyft’s partnership with StackAdapt and Kevel provides advertisers with an opportunity to build awareness with consumers on the go. Lyft has more than 40 million active riders per year, including commuters, eventgoers and travelers, meaning there are a lot of audiences with known intentions for marketers to reach.

“[This partnership] opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, vice president of inventory development at StackAdapt, in release details. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”

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