If you need a reminder that YouTube is the new TV, this latest data from Nielsen further solidifies the online video giant’s expanding TV presence. According to Nielsen’s “The Gauge” overview of the biggest streaming video services in the U.S., YouTube reached a new high of 12% of overall streaming watch time in March.

As you can see in this chart, that puts YouTube’s Connected TV (CTV) offerings well ahead of Netflix, Disney+, and other streaming providers, making it the key go-to entertainment option among streaming viewers. YouTube’s actually been rising up the rankings on this front for some time. According to Nielsen data, YouTube was the top streaming platform by watch time in 2023, while last July, it reached a then record of 10% of overall streaming view time, as noted in that month’s “The Gauge” report.

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