Businesses of all sizes are adapting their marketing strategies as consumer behavior continues to evolve. And new technology (like generative AI) may change how content is produced. With that, here are the most important marketing trends over the next 24 months.

1. Generative AI changes how marketing is done

No new platform or technology is impacting the marketing space in 2025 more than generative AI. In fact, marketers are already using AI tools to create content, brainstorm campaigns, and improve overall efficiency. One study found that 73% of marketers already use AI tools on a regular basis.

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