Super Bowl 60 takes place on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here, we take a look at the commercial spots planned so far from some of the world’s biggest advertisers. Advertising’s biggest moment of the year, the Super Bowl LX, returns on Sunday, February 8, and brand teasers have already been rolling.

For one night only, advertisers are paying as much as $7m for a 30-second spot, buying them a chance to reach an audience on a scale truly staggering. According to Nielsen, an estimated 127.7 million viewers tuned in for last year’s Super Bowl LIX, making it the largest audience ever for both a Super Bowl and a single-network telecast in TV history.

Unsurprisingly, NBCUniversal confirmed back in September that all ad inventory for Super Bowl LX had already sold out.

Now, brands are ramping up excitement with teaser trailers designed to get viewers hyped.

Pringles has announced it will be working with Sabrina Carpenter for her first-ever Super Bowl spot. Ferrero will make its Big Game debut to promote Kinder Bueno. Anheuser-Busch InBev will showcase multiple brands, including Michelob Ultra, Budweiser, and Bud Light. Meanwhile, Squarespace will mark its 12th Super Bowl appearance, continuing its tradition of high-profile game-day campaigns.

MORE HERE