Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales, according to RAB’s 14th Annual Digital Benchmarking Report, produced by Borrell Associates Inc. Borrell forecasts digital revenue will grow slightly faster this year – 9.5% versus 7.8% in 2025 – reaching $2.5 billion. The average station generated $511,873 in digital revenue in 2025, and the average market cluster made $2,263,431. Digital sales accounted for 24.4% of total revenue nationwide, the report found.

“Advertisers are recognizing the digital services and products that exist as part of broadcast radio’s marketing toolbox and are taking advantage of it,” commented Mike Hulvey, president and chief executive officer, RAB. “Today’s marketers are digitally savvy and understand the need to meet their customers wherever they are and across radio’s platforms,” added Hulvey. The report finds that strong and sustained digital growth has largely offset declines in core radio advertising. Since 2022, digital revenue has grown at a compound annual rate of 8.3%, while core radio advertising has declined 2.2%.

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